Public Opinion Strategies

Research and Strategy

Since the founding of Public Opinion Strategies in 1991, the firm has conducted 10 million interviews, completed a total of 24,412 projects, and currently represents five governors, nine Senators, and over 40 Members of Congress. Since 2004, along with its Democratic partner, the firm conducts The NBC News Poll and, since 2007, the CNBC All-America Economic Survey. The firm now has 12 partners, is the largest political and public affairs survey research firm, and among the 50 largest research firms in the country.

We created and today manage a vibrant public affairs practice, having completed more than 7,000 public affairs projects since our founding. The firm represents Fortune 500 companies and over 30 major trade associations and has become the premier health care research firm in the country, having completed more than 1700 focus groups and 1245 surveys on the topic of health care. The firm’s additional areas of expertise range from crisis and brand management, to education, finance, and technology as well as establishing a large research practice focused on the utility and energy sectors.