Trade Works for America
The Challenge
A non-profit came to GP3 Partners with the goal of generating national momentum on the USMCA, a major trade agreement that was a top priority of the President.
We needed to build momentum in Congress. That means educating and activating a large number of their constituents – and making sure that the decision-makers in Washington, D.C. are hearing those calls for change.
The Strategy
Ensure that the messages we were sending directly from constituents were heard via coalition management, government affairs coordination, and grasstops activation.
- 9First, we identified key districts where we thought we could move the needle.
- 9Next, we developed locally relevant content based on in-depth research for every district. We created precisely calibrated TV and digital ads to persuade target audiences.
- 9Using that content, we ran a massive paid media program that drove constituents in our target districts to our advocacy hub for users to call or send letters directly to legislators.
The Result
300,000 + contacts to congressional offices via patch-through-calls and letters sent from DriveAction.
Because of our work, our client was featured in the Wall Street Journal, NPR, FoxNews.com, and CNBC, among others.
And – yes – the legislation did become law in 2020.
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